Follow every redirect on your site hop by hop and see which ones are chains, loops, temporary 302s or dead ends.
Every extra hop slows visitors down and can dilute ranking signals. One permanent redirect straight to the final page is the goal.
Free plan: 1 website · 100 pages · 4 audits a month.
Start free → 💬 Ask on WhatsAppWhen URL A redirects to B, which redirects to C. Point A straight at C instead.
Use 301 (or 308) when a move is permanent. 302 tells search engines the move is temporary.
Yes — use the Migration Checker to test a whole list of old URLs against the new site.
Create a clean sitemap.xml from a real crawl, and check your current sitemap for URLs that should not be there.
Measure LCP, INP and CLS using Google’s own PageSpeed Insights data — real Chrome users where available, plus a lab tes…
Track the keywords that matter with your own Google Search Console data — positions, clicks and impressions, with a gra…
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